Custom Wheel Building Services
Elevate your ride with a wheelset tailored specifically to your needs. We offer a comprehensive custom wheel building service, combining technical precision with expert advice on component selection to ensure your wheels are perfectly suited to your cycling discipline.
Featured Custom Builds
We take pride in our ability to execute complex and unique wheel projects. Some of our specialist builds include:
Heavy-Duty Cargo: 20″ cargo bike rebuild featuring a Shimano Alfine dynamo disc hub (custom built for E5 Bakehouse's Workcycles cargo bike).
Braking Conversions: Custom Velosteel back-pedal brake conversions for singlespeed setups.
The "Brompton Bumble B": Custom painted black Sturmey Archer BWR hub laced to 16″ carbon aero rims.
Audax & Touring: High-mileage rear wheel featuring a Shimano 105 36H hub, DT Swiss Alpine III double-butted spokes, and a DT Swiss R585 rim.
Bespoke Rohloff: Polished Rohloff Speedhub laced with Sapim CX-Ray flat-bladed spokes to a hand-stripped and polished Mavic EX325 disc rim.
Transparent Pricing
Build your dream wheel with our clear pricing structure.
| Item | Price |
| Standard Wheel Build (Labour) | £75 per wheel |
| Sapim Race Spokes (Silver, Butted) | £1.5 per spoke |
| Sapim Race Spokes (Black) | £2 per spoke |
| Extra Long (16mm) Brass Nipples | £0.10 each |
Note: All spoke prices include standard 12mm brass nipples. We also stock Velosteel coaster brake hubs starting at £25.
Component Availability
While we stock high-quality rims from Mavic, DT Swiss, Rigida / Ryde, and Ambrosio, we can order almost any spoke or component to meet your requirements.
Ready to start your build?
Call us or pop into the shop to discuss your requirements with our mechanics. We can advise you on the best combination of hubs, rims, and spokes for your weight, riding style, and budget.
